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Building a Beauty Niche Store in Australia

Samantha Sargent smiling outdoors surrounded by lush tropical greenery.

Interviews Where Science, Nature, and Thought Intertwine. BACK TO EDITORIAL Building a Beauty Niche Store in Australia Editor’s Note: This article has been edited to align with American English spelling and style for consistency across the site. Two decades of mindful beauty and unwavering integrity. For more than two decades, Australian retailer Samantha Sargent has […]

In Focus: Interview With Liubov Hyrenko

Portrait of a woman with sleek hair and radiant skin, captured through a soft-focus lens that creates a dreamy, ethereal effect — photographed by Liubov Hyrenko.

Interview Where Science, Nature, and Thought Intertwine. BACK TO EDITORIAL In Focus: Interview with Liubov Hyrenko Since the founding of Phaedra Botanicals, we have always been drawn to dedication, passion, and reliability — qualities that Liubov Hyrenko embodies effortlessly. Inspired by her work, we sat down with Liubov to learn more about her journey and […]

Powerful, dynamic, and mesmerizing commercial photography: Alberto Escudero

POWERFUL, DYNAMIC AND MESMERIZING: ALBERTO ESCUDERO Spain was, is, and most probably will remain a never-dying source of inspiration. We have previously presented the art of Ismael Yunta, whose attention to detail and dedication is breathtaking. Today we want to demonstrate that commercial photography can be entertaining with the work of Alberto Escudero. POWERFUL, DYNAMIC […]

Silvia Sasso: Monochromic Stimulation

A conceptual diptych by photographer Silvia Sasso juxtaposing a pear with the back of a freckled woman, exploring natural form and texture.

Interview Where Science, Nature, and Thought Intertwine. BACK TO EDITORIAL Silvia Sasso: Monochromic Stimulation There is a quiet satisfaction in observing the work of Silvia Sasso. Even after hours spent immersed in art, with the eye finely attuned to beauty, her images offer a rare sense of comfort. Within her monochrome world — deliberate, balanced, […]

Breaking off the Feigned, Coming of the Real: Cate Brown

Cate Brown: coming of the real. Aerial view of surfers waiting for waves in the ocean as sunlight highlights the water’s movement and foam.

Breaking Off the Feigned, Coming of the Real: Cate Brown Back to Editorial Initially published via PHMAGG. 11 minutes read We spend too much of our lives moving through social media, where the self-portrait has slipped from the hands of fine artists into the endless repetition of the selfie. Everyone is visible; yet few are […]

Isma Yunta: Tapping Into A Creative Mind

Minimalist still life by Isma featuring a vivid red flower suspended across a transparent circular form and pedestal, illuminated with soft magenta and rose-toned light against a geometric backdrop.

Tapping into a Creative Mind — A Conversation with Isma Yunta Back to Editorial Initially published via PHMAGG. September 2020. 8 minutes read Ismael Yunta describes himself as restless. His enduring search for new horizons reveals one aspect of his character, but it hardly tells the whole story. Detail-oriented and deeply attuned to frame composition […]

Ana Tabakova’s Fresh Take On Beauty

Ana Tabakova's Fresh Take on Beauty Interview with Phaedra Botanicals

Ana Tabakova’s Fresh Take On Beauty Back to Editorial Initially published via PHMAGG. October 2020. 7 minutes read We sat down with Ana Tabakova to discuss her photographic journey, inspirations, and creative process. Journey of Reinvention BostonAfter completing her undergraduate studies at Chelyabinsk State University, Anna Tabakova moved from the continental climate of the Ural […]