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Brand Assets Policy Phaedra Botanicals

This Policy represents an addendum to our Terms and Conditions and is legally binding for all partners, distributors, and third parties granted access to Phaedra Botanicals’ brand assets.

By using our visual materials, you agree to comply with all provisions set forth in this Brand Assets & Visual Policy.

This Brand Assets Policy (“Policy”) outlines the terms under which Phaedra Botanicals (“Company”) grants permission to its authorised partners and distributors (“Partners”) to access and use its official brand images, visual content, and digital assets. This Policy is a legally binding addendum to our Terms and Conditions and is subject to all applicable laws governing copyright, trademark, and intellectual property.

1. Definitions

  • Partner: Any individual, entity, distributor, retailer, or marketing collaborator who has been explicitly authorised by Phaedra Botanicals to access and use official visual assets.

  • Brand Assets: All images, logos, designs, trademarks, photographic content, or other branded visual materials provided by Phaedra Botanicals, whether embedded in digital materials or otherwise. It includes both original and derivative digital content created by or for Phaedra Botanicals.

2. Permitted Use (Digital Only)

Partners are granted a non-exclusive, non-transferable, and revocable right to use Brand Assets solely for digital purposes directly related to the marketing, promotion, or authorised resale of Phaedra Botanicals products. Permissible uses include:

  • Online product listings on verified e-commerce or retail platforms

  • Social media posts directly promoting Phaedra Botanicals

  • Email newsletters and digital campaigns directly promoting Phaedra Botanicals

  • Digital advertisements that do not alter the artistic integrity of the image (subject to Company approval)

All uses must maintain the original composition, tone, and visual identity of the imagery. No alteration is permitted without prior written consent.

Partners must ensure that Brand Assets are displayed in a context consistent with the brand’s image, and must not be used alongside any content that could harm the reputation or perceived quality of Phaedra Botanicals.

3. Prohibited Use

Unless prior written approval is granted, the following uses are strictly prohibited:

  • Use of Brand Assets in print (e.g., brochures, catalogues, in-store banners, print magazines)

  • Addition of third-party branding, watermarks, or graphic elements (including logos)

  • Application of filters, overlays, or any edits that distort the original tone, colour balance, or intent

  • Use in editorial, blog, or campaign content unrelated to Phaedra Botanicals

  • The use of Brand Assets in AI training datasets, generative tools, or derivative works created by artificial intelligence systems is strictly prohibited.

4. Attribution and Ownership

  • All Brand Assets remain the exclusive intellectual property of Phaedra Botanicals.

  • Only the official Phaedra Botanicals logo may be used in conjunction with Brand Assets.

  • No image may be shared with third parties, agencies, or platforms not expressly authorised by the Company.

  • All rights, title, and interest in and to the Brand Assets remain the exclusive property of Phaedra Botanicals. No rights or licences are granted except as expressly stated in this Policy.

5. Termination and Asset Deletion

In the event of termination of a partnership or collaboration, the Partner agrees to:

  • Cease all use of Brand Assets immediately

  • Remove all Brand Assets from digital channels, including websites and social media

  • Delete all copies of Brand Assets from internal systems, drives, and personal or company devices

  • Phaedra Botanicals reserves the right to request written confirmation or evidence of deletion within ten (10) business days of termination.

This clause shall survive the termination of any agreement and may be enforced through legal proceedings in case of non-compliance.

6. Breach of Policy

Any breach of this Policy may result in:

  1. Immediate revocation of usage rights;

  2. Termination of any collaboration or distribution agreements;

  3. Legal action for copyright and trademark infringement under applicable law; and/or

  4. Recovery of damages and legal costs where applicable.

7. Requests for Print Use, Modifications, or Third-Party Sharing

Any use of Brand Assets not expressly permitted in this Policy — including printed materials, visual adaptations, or sharing with external agencies — requires prior written approval from the Phaedra Botanicals.

Partners must submit a written request describing the intended use, duration, and distribution channel to:

Phaedra Botanicals
Brand Communications & Legal Affairs

Email: [email protected]

No such use may proceed until written authorization has been granted.

This Policy ensures that all usage of our brand imagery reflects our aesthetic integrity and values. We appreciate your cooperation in protecting the identity and trust that define Phaedra Botanicals and its registered trademarks.

This Policy is governed by the laws of Estonia, without prejudice to mandatory consumer or intellectual property protections under EU law.

Note: This policy forms part of our overall legal framework. For additional legal terms, please refer to our Terms and Conditions and Privacy Policy.

Last amended on 21 October 2025.